Videos for “Baby’s on Fire” and “Fatty Boom Boom” were added to the canon. They stepped out from their busy tour schedule to appear in the spring 2012 T by Alexander Wang ad campaign. Die Antwoord toured in support of TEN$ION through 2012, with marquee festival appearances including Lollapalooza, Outside Lands Festival, Austin City Limits, and Voodoo Festival. The video currently has 40 million YouTube views. Taken from their sophomore album TEN$ION, the song and it’s arty black and white video, co- directed by acclaimed photographer Roger Ballen, is an homage to their beautifully freeky world and the legions of fans who now inhabit it. Not content to rest on their ZEF laurels, Die Antwoord returned in 2012 with their anthem “I Fink U Freeky”. The short sees NINJA and ¥O-LANDI flex their acting muscles as wheel- chair bound lovers and gangsters. A whirlwind 2010 ended with NINJA and ¥O-LANDI teaming up with fellow trouble maker and innovator Harmony Korine starring as themselves in his short film “Umshini Wam”.
By the time the video for the $O$ track “Rich Bitch” dropped, it wasn’t just a boast, it was fact. The music videos, all conceived by Die Antwoord and directed by NINJA, only got bigger and weirder. Selling out shows and spreading the ZEF word worldwide. The band embarked on tours of the US, Europe, and Australia. ¥O-LANDI was approached to play the lead in David Fincher’s “The Girl With the Dragon Tattoo”, and NINJA told friend and fellow South African Neill Blomkamp that working together would have to wait when he was offered the role in “Elysium” that would ultimately go to Matt Damon.ĭebut album $O$ was released later that year. Hollywood soon wanted in on the ZEF action. A major label bidding war ensued and the band ultimately signed a million dollar deal with Interscope records. America was calling and in 2010 NINJA and ¥O-LANDI took their maiden voyage to the states.
Early videos “ZEFSIDE” and “Enter the Ninja” racked up a combined 35 million views, the band’s website crashed due to the influx of traffic, and no one has been able to look at Pink Floyd’s “Dark Side of the Moon” art the same way again.
The rave rap duo of NINJA and ¥O-LANDI VI$$ER introduced ZEF culture into the pop culture lexicon, and pop culture hasn’t been the same since. In 2009 Die Antwoord burst onto the international scene out of the deep dark depths of South Africa.
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